Luminary Group

Luminary Group is an Auckland experiential production agency creating brand activations, product launches, premieres and immersive event environments — designed, built and delivered by one in-house team, nationwide.

For more than a decade we've turned ideas into brand experiences, activations, events and immersive environments across Aotearoa — for some of the world's biggest entertainment properties and most recognisable brands, including Universal, Warner Bros., Disney, Sony, Paramount, HONOR, GWM, Westfield and Kiwi Property.

We manage the whole journey from concept to pack-down: creative and 3D design, custom builds and fabrication from our Onehunga workshop, production and logistics, event management, staffing and talent. One accountable team for conference activations, delegate experiences, gala dinners, product launches, premieres, exhibition stands and public-space installations.

For business events, we help organisers and venues create moments delegates remember — feature entrances and photo moments, sponsor activations, themed environments, signage and wayfinding, and branded stands — delivered on time and on brief. Through our sister company Darby & Grey, we also supply contemporary event furniture, keeping styling and builds under one roof.

Whether it's a single feature build or a nationwide campaign, we're the production crew that says yes and makes it happen.