Put your business in front of potential customers – and support the attraction of business events to Tāmaki Makaurau Auckland – through the Destination Partnership Programme.

While the industry pursues a long-term national solution, we remain committed to providing an interim funding solution for Auckland. The Destination Partnership Programme offers a range of partnership levels for businesses, reflecting our dedication to collaborative growth and sustainable tourism development.

With several partnership levels from which to choose, ranging from Free to Platinum, Programme partnership runs from 1 July 2026 to 30 June 2027. With all funds generated being used to attract holiday visitors and business events to the Auckland region, together we can ensure ongoing tourism marketing, tourism trade activity and business event attraction for Tāmaki Makaurau Auckland as a destination.

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The roadshow event really surpassed even my most optimistic expectations. With US-market demand for NZ surging, Tātaki Auckland Unlimited delivered an efficient and cost-effective means of putting us in front of the right people, at precisely the right time. It’s possibly one of the most valuable pieces of offshore work we’ve ever undertaken.

 
Gavin Oliver Managing Director, EcoZip Adventures

ACB benefits of the Destination Partnership Programme

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The Auckland Convention Bureau creates sales opportunities and drives success for the Destination Partnership Programme partners through a variety of channels:

  • Auckland-wide representation at major internationally recognised tradeshows around the globe. 
  • Ongoing support to bid for, and secure, future Australian and international conferences for Auckland allowing partners to expand their reach to secure more business. 
  • Famil programmes and site inspections that give partners the chance to showcase services in-person to potential clients. 
  • Leads generated through tradeshows and networking events which connect partners with key industry stakeholders. 
  • Partner Showcases within New Zealand that bring business event planners together in one place to connect and do business. 
  • The digital Auckland Supplier Search, which provides partners with an online profile accessible to business-event organisers.
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Learn about the full range of benefits of the Destination Partnership Programme, including consumer marketing, trade marketing and international education from our Visitor Economy team, below.